Posted under Sales
from 32 days ago

“I’m about quality, not quantity.”

Quality isn’t really your problem. Your problem is you don’t have enough quality, and that means you have a quantity problem. Not enough quantity, not quality.

“Yeah, but I don’t want to bang out calls to people who aren’t good prospects. I am not a telemarketer.”

Good. Then bang out calls to people who are good prospects. You know who your dream clients are. You know your competitor’s clients. Spend your time calling the contacts who should be working with you, the ones who will benefit massively from what you sell.

“Those clients already have someone that they’re working with, and it’s hard to displace them. I want to do something easier than that.”

Right. That’s why you are pursuing them. And that is why they are pursuing your clients. The best time to nurture those ...


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