Posted under Entrepreneurship
from 1778 days ago

We live in a world of moving images.  Television, video games, film, and streaming content have come to define the imaginations of millions throughout the world.  Young people today have been raised on a constant diet of sitcoms, video clips, and cinema; and their interests and attention spans have been ineluctably shaped by it.  This is why for better or worse, modern businesses need to market themselves through video or risk becoming anachronisms.

The Dominance of Video

Film has eclipsed the written word as the primary method of storytelling in modern times.  It is estimated that the number of movie attendees exceeds that of worldwide book buyers by at least 4 to 1.  Just think about how many people you have met who never or rarely read books.  But how often do you meet someone who never watches movies?  The simple fact is that watching a video is easy, while ...


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