Posted under Entrepreneurship
from http://www.blogtrepreneur.com 1343 days ago

According to Wommapedia, a leading Internet resource on Word of Mouth Marketing (WOMM), 72 percent of people claim that reviews from family members or friends exert a great deal or fair amount of influence on their purchasing decisions. This is just one of many statistics pointing to the importance of word-of-mouth endorsements from people who trust your brand.

Yet in light of how vital these influencers are to any business, brand ambassadors remain highly underutilized assets, but why?

1)    Many companies don’t know who their brand ambassadors even are or how to recognize them. Whether they’re employees, loyal customers, fans, or even friends of fans, finding and tapping into your star brand ambassadors can be a challenge, but one of the most important things you do to boost your business. A good place to start is by simply looking at your pool of customers who are repeat buyers ...

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