Posted under Marketing
from http://www.damniwish.com 1583 days ago

Here’s a guest post Jeanne Bliss, customer experience expert and author of “I Love You More Than My Dog,” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day.

Too often in our daily lives, it feels as if businesses hold all the cards.

As employees, we are penned in by rules and regulations which seem to define our every move. As customers, we fear we don’t know the rules. Or worry that we aren’t following them. And sometimes even worse, that we will not be believed.

Let’s say you have purchased a shirt, never worn, that you need to return. As the bag is handed over the counter and the salesclerk gives it the once-over, why is there an irrational fear that often takes hold, kicking in an instinct to defend yourself for making ...

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