Posted under Sales
from http://thesalesblog.com 1583 days ago

What Cold Calling Means is a post from: The Sales Blog | S. Anthony Iannarino

There’s a lot of confusion about what a cold call is and what a cold call is not. Whenever I write about cold calling I get emails and comments from people who insist the cold calling is dead. A few days ago I even had Jeffrey Gitomer comment to that effect on this post. But I don’t believe Mr. Gitomer means what some people think he means (but who knows, maybe he’ll correct me).

I believe there’s some confusion around the words cold calling, and that confusion is a matter of semantics. We’re using the same words but we mean something different.

When I talk about cold calling, I am talking about calling someone who is not expecting your call in order to initiate a sales conversation. What makes it cold ...

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