Posted under Marketing
from http://www.damniwish.com 1344 days ago

Here’s a guest post BJ Emerson, VP of Technology at Tasti D-Lite and co-author of The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day.

Competing online today means the numbers are out there for everyone to see. Fans, followers, likes, views, subscribers, comments, shares, and such have become the accepted units of measurement for popularity. We all look at these numbers and boosting them can help alleviate the anxiety and intimidation that comes with comparing oneself with the nearest competitor. This very real concern plays into the social psyche which we all deal with as we evaluate our digital presence.

But what do these numbers really mean?

Is there any real value to being a mile wide and an inch thick ...

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