Posted under Marketing
from 1927 days ago

When Pinterest rose to power a few months ago, I counted Tumblr out. Not that they totally occupy the same space, but they’re both graphically-based posting boards with a fondness for grid structures. Pinterest takes that idea a step further, while Tumblr remains a mix of old school blogging with new school graphics.

What neither network has figured out is a way to make the site profitable – yet. Tumblr CEO David Karp talked to AdAge this week about his monetization strategies and I have to admit I’m impressed. I’m not sure that it will turn Tumblr into a profitable social network, but I applaud his creativity and verve. Yes, verve.

Karp wants to bypass traditional adsense / banner marketing in favor of a self-promotion system.

They started the trend this past February with the Highlighted Post option. Throw $1 into the pot and your post gets a special ...


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