Posted under Startups
from http://venturebeat.com/ 835 days ago

Mobile app monetization is hot, hot, hot.

Last month at MobileBeat Flurry, TapJoy, and Apsalar were only some of the firms that were cozying up to developers. Google’s AdMob is also in the hunt for both developers and advertisers, and there are dozens of others who provide advertising and other monetization opportunities for mobile apps.

But today Inneractive closed a $3.5 million financing round led by Evergreen Venture Partners, which also invested in the company’s first round back in 2010. The app monetization firm plans to use the funds to accelerate global expansion, and double down on its private ad exchange strategy.

The reason for the noise in the app monetization space is clear: huge need, and huge opportunity.

In 2010, 71 percent of the top 100 grossing apps in mobile marketplaces were paid apps. In 2012, app analytics company Distimo reports an almost complete reversal: 68 ...

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