Posted under Marketing
from 106 days ago

By: Hillel Fuld (@hilzfuld)

Seriously speaking, this is a post I should have written a decade ago. In that sense, I have been thinking about it and cooking up this post for the better part of the past decade. And to be honest, with the growth in popularity of social, aka, communication platforms, the problem has only intensified. It needs to be addressed.

Communication, as a whole, at least on the social web, is for the most part, done wrong. Let me explain.

Are you on Snapchat? How many “Let’s start a streak” messages a day do you get? How many blank messages with a follow recommendation do you get?

Are you on FB? How many “Please like my page”, “Please promote me”, “Share this, share that” messages do you get?

Twitter? Oh, don’t even get me started on Twitter. Auto DMs, spammy tweets, auto sales pitches, and ...


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