Posted under Sales
from http://thesalesblog.com 25 days ago

A CEO called to hire me to speak to his sales organization. I was a particularly good fit, and we both agreed that my keynote was just the right message at just the right time.

As we talked about the event and the outcomes, the CEO asked me how I could guarantee that his team would execute and succeed with what I taught them in the keynote. I explained that outcome far exceeds what anyone can achieve in a keynote, and that transformation is something very different than a keynote (and quite a bit more money). He said he needed assurances that the keynote would ensure change. I told the CEO that I was unable to agree to speak to his team, knowing that there was no way I could achieve the outcomes he expected, and we parted ways there and then.

Transformation is a decision, followed by a thousand ...

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