Posted under Marketing
from http://directmarketingobservations.com 654 days ago

I was recently speaking to an entrepreneurship/marketing class in Naples Florida about what it takes to get something from cradle to grave. The main idea hit me like a ton of bricks, so I’m going to share it with you. It’s quick, so relax.

It’s as simple as this. It starts with one person. It’s born from one idea. You take that one idea and you make it better. You take one thing about that original idea and you tweak it. You find one person who can see your vision and you become one. Then you find another.

You find that one competitor and you beat them or you take that one thing missing from their idea and it becomes yours.

If it’s about the “one” customer experience that can make the difference. How do you create an amazing customer experience? One experience at ...

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