Posted under Marketing
from http://www.drewsmarketingminute.com 189 days ago

If you were ever to become an employee at Walt Disney World, you’d go through a class called Traditions. You’d learn all about the vision and legacy of Walt Disney and all the ins and outs of working at your one specific location. If you were slated to work at the Magic Kingdom, one of the things you’d learn is that the most common question asked is “what time is the 3 o’clock parade?”

The trainers use this absurd question to teach their new cast members (what Disney calls employees) a very important lesson that is just as critical in marketing as it is in theme park management.

The lesson is this: look for the question behind the question. When people express a concern or raise a question, there’s often something underneath that initial inquiry. But to figure out what’s really at the core ...

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