Posted under Entrepreneurship
from 1710 days ago

“The point of running a business is to make money,” an entrepreneur friend of mine tells me. I disagree with him. True, a business needs money to sustain itself, but what’s the point if it’s not enjoyable?

I opened my company because I love creating things, entertaining people, and, most of all, doing work that makes me happy. Running a business can be a daily struggle: You’re the first to wake up in the morning, the last to sleep at night, and the last to get paid at the end of the month. So if you’re going to run your own business, you should enjoy it.

Being picky about the clients with whom you choose to work can be one way to ensure you enjoy the work you do. This may seem absurd – it’s essentially turning away money. But there are long-term benefits to being ...


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