Posted under Marketing
from http://directmarketingobservations.com 655 days ago

I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years. So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. Let me put that notion to bed quickly. It does work, it is not useless and it is not dying any time soon. If anything, social media might be the Benjamin Button of digital these days.

But I digress. You’re not here to read about my justifications of all things social, you’re here to learn one thing, so let’s do it.

If you work in social media for either a ...

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