When you think about it, navigating your life is a series of negotiations.

In the course of a day, you may try to influence:

  • Your new puppy to use the restroom outside
  • Your customer to buy your product
  • Your kid to brush his teeth
  • Your neighbor to vote for your candidate
  • Your boss to support your project

How can you undertake these challenges with integrity, not force, and make all involved (especially the new puppy) feel like they got a win too?

Bob Burg, the successful author of such classic books at The Go-Givers and Endless Referrals, tackles this challenge in his latest, and he argues most important book to date, Adversaries into Allies: Win People Over Without Manipulation or Coercion.

In the book, Bob lays out a way to approach negotiations and differences in business, and life, in a way that is mutually supportive and respectful.

In this conversation ...

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