Posted under Entrepreneurship
from http://onstartups.com 1106 days ago

We failed.

After 6 months poring over the code quality and refining the design of our mobile app, my partner and I finally launched it in the app store and the downloads started coming in.

Then after a few days, BOOM. We got punched in the face by reality. No users returned to the app. This was a devastating shock, since most people we spoke to were excited about the idea. Our app allowed you to take photos and ask questions to learn about what you were looking at. It had all the traits of the most-hyped startup trends that year: mobile, social, local. It was early 2011.

Frustrated and determined to find out why no one was using our app, I decided to interview iPhone users who took a lot of photographs to understand if they had visual questions to post. After a few rounds of interviews, where they ...

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