Posted under Marketing
from http://www.drewsmarketingminute.com 8 days ago

The truth is, we live in a permanent technological revolution. Remember when you didn’t have a cell phone because no one did. Granted some of you may be too young to remember that – but the majority of readers are not. That’s a pretty short window. We’ve gone from not knowing what a mobile phone was to 91% of adults have a mobile device within arm’s reach 24/7 in less than 25 years.

And if anything, things are just moving faster than ever, which means we’d better buckle in because we’re on a never-ending roller coaster.

Consider these additional facts:

  • 95% of all text messages are read and read within 90 seconds of receipt
  • 65% of all email is opened on a mobile device versus a desktop or laptop
  • Mobile is now the first screen worldwide – eclipsing screen time on both PCs and TVs ...

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