Posted under Entrepreneurship
from http://onstartups.com 454 days ago

Working on a startup?  Have a 800 pound gorilla you're trying to disrupt?  That's awesome.  But here's a tip:  Don't talk about disrupting them.  

The first rule of disruption is: You do not talk about disruption. 

 Why is this so important?  Why shouldn't you declare to the world (and the tech press) that you're going after the big kahuna?  Doesn't the media love a great David and Goliath story?

Here are my reasons.  I'm going to keep this simple:

1. In just about all cases, to successfully disrupt a large incumbent, your best case scenario is that they completely ignore you and what you're doing.  This allows you to (quietly) build the thing you need to build without too much intervention.  

Here's the script:  "Don't mind us, we're just over here working on something tiny.  We're not ...

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