Posted under Marketing
from http://www.marketingpilgrim.com 832 days ago

Trust is a big factor when it comes to buying anything online be it a .99 music download from iTunes or $5,000 wedding dress. Customers want to feel secure in the knowledge that they’re getting a quality product from a reliable source, that the item will arrive in a timely manner and there will be customer service help available should they need it.

One of the sources people use to determine a company’s trustworthiness is social media, but it’s the reviews, not the likes that sway them one way or the other.

Would you look at that, according to About.com’s The Trust Factor report, the overwhelming majority of folks say likes don’t matter. This is very interesting, because as much as I stand behind that concept, I have wondered about doing business with companies who are light on the Facebook likes. Are they ...

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