An eye for an eye, a tooth for a tooth and… blood for blood, a biblical reference applied to advertising to recruit blood donors among youngsters. Donate blood to earn extra lives in your favorite videogames.
A smart concept idea created by three students at the ESPM School in São Paulo (Brazil) who encourage the Red Cross to partner with the biggest war/battle related videogame titles to place contextual messages every time a player is “killed” in the game and would need some extra blood to get back playing.
Art Director – Augusto Antunes
Copywriter – Raphael Valenti
Motion Designer – Thiago Ogoshi