Posted under Marketing
from http://www.adverblog.com 1425 days ago

An eye for an eye, a tooth for a tooth and… blood for blood, a biblical reference applied to advertising to recruit blood donors among youngsters. Donate blood to earn extra lives in your favorite videogames. A smart concept idea created by three students at the ESPM School in São Paulo (Brazil) who encourage the Red Cross to partner with the biggest war/battle related videogame titles to place contextual messages every time a player is “killed” in the game and would need some extra blood to get back playing.

Full credits: Art Director – Augusto Antunes Copywriter – Raphael Valenti Motion Designer – Thiago Ogoshi

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