Posted under Sales
from 1579 days ago

Stay On Message is a post from: The Sales Blog | S. Anthony Iannarino

A few years ago, I spoke to a big sales organization. Their leadership team was brilliant. They were all on message, and the message was powerful. But it fell flat with the sales force. I wasn’t sure why it didn’t inspire them. For some reason it just didn’t resonate.

It’s always nice to be invited back to speak, and I was fortunate to have an opportunity to speak to this same sales organization a year later. Their leadership team was once again brilliant in their delivery. They were all on message. But this time, the message was different. The salespeople seemed to enjoy their sales conference, but they weren’t inspired to act, and the message again didn’t seem to resonate.

I was invited back a third time. As they were preparing ...


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