Posted under Startups
from http://venturebeat.com/ 975 days ago


Location awareness is one of the most useful and popular features for mobile apps, but relying on GPS for accuracy can take a huge toll on battery life.

A new Silicon Valley startup thinks there’s another way. Today, VentureBeat has learned, PathSense will unveil a software development kit allowing mobile developers to quickly integrate location sensing into their apps while using 90 percent less battery power than GPS.

According to Pete Tenereillo, PathSense’s CEO, there are more than half a million apps for iOS or Android that utilize some location component. “One hundred percent of those would like to run precise location 24/7,” Tenereillo argued, “but they can’t, because it would burn too much battery.”

Today, there are multiple approaches to determining a mobile phone’s location. GPS is generally the most accurate, but has the biggest battery tax. It’s also possible to triangulate using ...

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