Posted under Marketing
from http://directmarketingobservations.com 1037 days ago

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd, a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote:

“Drama is a gendered process that perpetrates conventional gender norms. It also reflects discourses of celebrity, particularly the mundane interpersonal conflict found on soap operas and reality television. For teens, sites like Facebook allow for similar performances in front of engaged audiences. Understanding how “drama” operates is necessary to recognize teens’ own defenses against the realities of aggression, gossip, and bullying in networked publics.”

Now for the back story. For some time now I have been reading the tweets and Instagram posts of my children and the kids I coach. Initially I thought it was amusing to see how middle school and high ...

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