Posted under Sales
from http://sharondrewmorgen.com/ 1107 days ago

Currently we’re merely listening for what we want to hear, thereby restricting the full potential of social listening. As more than merely a tool for monitoring, text mining, analyzing, or customer experience management and intelligence, social listening can determine when and how to actively facilitate buyers, users, and followers through to the desired outcome.

There are 13 steps all buyers or followers – consumers of products as well as services, B2B as well as B2C – take before they finally choose to buy a new solution. The first 10 of these steps include hidden, change management, and buy-in issues that are essential, but not directly related to, a purchase. We’re not tracking or listening for these steps but it’s quite possible to do so: they are hidden in the unstructured data and generally missed by keyword based analytics and sentiment analysis.

With an enhanced understanding of each step along ...

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