Posted under Marketing
from http://www.drewsmarketingminute.com 237 days ago

Like many of you, I’ve been juggling my work life with getting ready for the quickly approaching holidays. I can’t help myself – I see marketing everywhere I look, even classic Christmas stories! Have you ever really considered the marketing messages that are woven into the classic Christmas story about that scamp Rudolph the Red Nosed Reindeer?

Marketing lesson #1: You can’t hide the truth.

Rudolph didn’t embrace the fact that he was different from all the other reindeer. He tried to pass himself off as something he wasn’t just because he wanted to have a cute little black nose and the chance to play some reindeer games. That didn’t go too well for him. He got called out in public for faking it and that made people question his integrity.

If social media has taught us anything, it’s that you can fool people ...

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