Posted under Marketing
from 1785 days ago

Many success gurus tell us that the world is full of people, ‘waiting for permission to get started’, with their lives or businesses.

I disagree. I believe that people are nowhere near as stupid, as the gurus seem to think.

The need for direction

In my experience, it isn’t permission that people are waiting for, it’s direction.

People know they want to make a difference. They want to do something with their lives or businesses. They are ready to go, but they are looking for their direction; the niche, cause or idea, which they can invest their energy and passion into.

When the direction is clear, the motivation is strong

With a destination and a direction, the motivation comes easy. You may not feel like digging a hole right now, but if you owned a plot of land and were given the exact location on your plot, of ...


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