If we didn't know this wasn't a Japanese commercial, we'd certainly think it was, in fact, a Japanese commercial. It's got all the telltale signs. Cutesy cheesiness. Dancing. A silly song.
OK so it's only a little like a Japanese commercial and it is kinda fun. After all, how can you fault a bunch of well choreographed kids dancing on a rooftop to pimp a fashion brand?
Paris-based Fred & Farid created the ad for Domyos My GYM'Y brand tracksuits. Benjamin Millepied choreographed.