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from 1801 days ago

Not content to leave the social media-ization of this summer’s Olympic Games in London to partners, the International Olympic Committee (IOC) has improved its social portal to give fans more access to athletes, and is actively setting up accounts across all major social properties.

Enhanced Thursday, the Olympic Athletes’ Hubs is a destination site where the IOC hopes fans will go to keep up with their favorite athletes.

Fans can sign-in with Facebook or Twitter and use the hub to see past and present Olympians’ aggregated social updates from Facebook and Twitter in one place. Thanks to the platform’s connection to those social networks, people can also leave comments and “likes”, and tweet or retweet from the hub as well.

The hub now also allows fans to pose questions, via Twitter, to one featured Olympian each day before and during the Games. The hub will soon feature an ...


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