Posted under Marketing
from 1167 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

Average ideas and products don’t start average conversations. They start less-than-average conversations. Having a great idea is the bare minimum.

It takes really creative, really weird, and really crazy ideas to start the big conversations. Here’s how three companies are doing just that:

1. Parachute delivered-sandwiches
2. Cans of fresh air
3. Yule log footage, director’s cut
4. Check it out: Adding Monsters to Thrift Store Paintings

1. Parachute delivered-sandwiches

Jafflechutes is a pop-up shop in Melbourne that sends grilled cheese sandwiches (“jaffles,” as they’re called in Australia) to customers from the seventh story of a building via parachute. The parachutes are not just a fun way to get ...


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