Posted under Marketing
from 1209 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

You can have all of the fantastic features you want, but if your customers don’t know why they’re fantastic, those features mean nothing. You have to give them the “why.” You have to say “because…”

Here are three ways to do it:

1. Explain your behind-the-scenes process
2. Share a little-known fact
3. Make an effort to be transparent
4. Check it out: Feed fish from your computer

1. Explain your behind-the-scenes process

Photo thanks to Maker’s Mark.

Maker’s Mark claims to be “purposefully inefficient” with how they make bourbon. For example, they use a roller mill to break up their grains instead of the modern hammer mill most ...


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