Posted under Marketing
from http://www.damniwish.com 1323 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

The best marketing usually doesn’t begin as a marketing idea. The truly remarkable stuff comes from somewhere deeper. When you focus on things that matter — not just the usual marketing stunts — it becomes much easier to get people to talk about your stuff.

Here are some examples of companies doing the opposite of traditional marketing:

1. Surprise, don’t advertise
2. Make a difference, not a promo
3. Count real fans, not just followers
4. Check it out: Live stream of “Let Me Google That For You”

1. Surprise, don’t advertise

Photo thanks to Instagram.

When a musician releases a new album, they usually build all kinds of hype first, like ...

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