Posted under Marketing
from 1470 days ago

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Customers drive from all over the country to a small town in Texas for one reason: To eat at Royer’s Round Top Cafe. (Or, more specifically, to eat their pies.) So it’s no surprise that the small diner has some spot-on word of mouth strategies that earn them both new and loyal fans.

Here’s what we can learn from Royer’s:

1. Make them a crazy offer
2. Charge less for the best
3. Go the extra mile to fix it
4. Check it out: STRANDBEEST

1. Make them a crazy offer

Royer’s Round Top Cafe gets most of their fame from one thing: ridiculously good pies. That’s ...


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