Posted under Marketing
from 1470 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

You have a fantastic opportunity to make a lasting impression and get people to talk about your company. It’s something you hand your customers with every product, and it’s so obvious that some companies miss it — your packaging.

Here’s how to make it more remarkable:

1. Make a point
2. Make shipping fun
3. Make someone smile
4. Check it out: This Was First

1. Make a point

Want to make a big deal out of a cool product feature? Make it immediately clear in your packaging. For example, Festina proves their watches are made for divers by selling each watch submerged in bags full of water. Now, there’s ...


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