Posted under Marketing
from http://www.damniwish.com 1582 days ago

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Clever car services and other car sharing applications are starting some awesome conversations by knowing who their talkers are, recruiting their fans to spread the word, and doing cool stuff for their customers.

Here are some great lessons we can all learn from them:

1. Find the right talkers
2. Give them a mission
3. Show them some love
4. Check it out: Color.Hailpixel

1. Find the right talkers

If you mention influencers and advocates, a lot of people start thinking about bloggers, celebrities, and other spokespeople. But have you thought of the people who talk to your customers the most? Have you thought about taxi drivers? These folks were the target ...

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