Posted under Marketing
from 1710 days ago

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

Whether you’re a big brand or a small business, taking yourself too seriously makes you look stodgy. A lot of companies aren’t great at having fun, but if you can pull it off, you’ll surprise people –- in a good way. Here are some ways to do it:

1. Poke fun at yourself
2. Make someone laugh
3. Create an experience
4. Check it out: Emergency Compliment

1. Poke fun at yourself

When The Onion hilariously called out some of the tricks used by advertising campaigns to pull on our heartstrings, they used Tide as an example. Then Tide did something cool. They didn’t ignore it, and they didn’t ...


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