Posted under Marketing
from 975 days ago

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Photojojo, an online photography store, radiates fun. Everything they do, sell, and promote has some element of excitement, quirkiness, and happiness. It’s earned them a lot of attention — and helped them compete against enormous online competitors like Amazon.

Here are four lessons from Photojojo’s fun personality:

1> Automate quirky
2> Offer something different
3> Sprinkle in joy
4> Make returns super simple
5> Check it out: If I Had Known My Mother Back Then

1. Automate quirky

Even when Photojojo’s communications aren’t from humans, they have a sense of humor. For example, their confirmation emails come from the product’s point of view: “Dear Josh, Jelly Cell Lense Kit ...


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