Posted under Startups
from http://venturebeat.com/ 1106 days ago

Above: A sample SWRVE screen for an iBeacon campaign

Image Credit: Swrve

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Swrve, a mobile-first marketing automation platform, is now adding a new dimension to its app-targeted campaigns.

iBeacons.

Using technology announced by Apple last summer, iBeacons are Bluetooth Low Energy-based transmitters in physical stores that direct location-based messaging to nearby iOS or Android mobile devices. Although Apple’s implementation is getting a lot of attention, the underlying technology is open source. Special offers, shopping reminders, digital articles relating to the event you’re attending, even ticketing — these are all possibilities for iBeacons.

Standard GPS-based location-aware services “is a gross location service [that], in order to get good granularity ...

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