Posted under Startups
from 1106 days ago

Above: A sample SWRVE screen for an iBeacon campaign

Image Credit: Swrve

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is going on now! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Swrve, a mobile-first marketing automation platform, is now adding a new dimension to its app-targeted campaigns.


Using technology announced by Apple last summer, iBeacons are Bluetooth Low Energy-based transmitters in physical stores that direct location-based messaging to nearby iOS or Android mobile devices. Although Apple’s implementation is getting a lot of attention, the underlying technology is open source. Special offers, shopping reminders, digital articles relating to the event you’re attending, even ticketing — these are all possibilities for iBeacons.

Standard GPS-based location-aware services “is a gross location service [that], in order to get good granularity ...


blog comments powered by Disqus
Editor's Pick
Popular Today