Posted under Sales
from 200 days ago

Stephen Covey wrote one of my all-time favorite books, The Seven Habits of Highly Effective People. In this book, one of Covey’s seven habits was to Begin with the End in Mind. To do this, you think oaf the future result you want and work backwards from there. Sound and solid advice now, as it was when Covey wrote it.

That said, it’s easy to decide to act without thinking first of the outcome you are trying to achieve.

You have a difficult client. They are unhappy with you. You want to call them to defend your actions—and vent your frustrations. Anyone with clients has had this experience, or eventually will. The question you have to ask yourself what you want the outcome of that conversation to be. What do you hope your defense and your frustration is going to produce for you in the way of ...


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