Posted under Marketing
from http://jimsmarketingblog.com 1583 days ago

It has never been easier to locate people or suppliers in your industry, who are capable. Search engines and social networks allow us to find capable people and check them out, without even picking up a phone.

Your capabilities

So, if you are relying on being capable, as a way to build your business, you are going to find yourself consistently fighting to get noticed. You will find yourself consistently having to justify your fees. You will find yourself consistently having to compete against all those other capable people and businesses. You will find yourself unable to look to the future with confidence.

Of course, it is essential for you to be capable. However, that’s not even the baseline any more, now that prospective clients can find 10 capable alternatives on Google, in seconds.

Being more than capable

Fortunately, although there are thousands of people, perhaps millions, who are ...

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