Posted under Startups
from 1038 days ago

Above: Scott McCorkle, CEO of Salesforce Marketing Cloud

Image Credit: Salesforce

Salesforce’s annual Dreamforce event started today, and headlining the annual event was the company’s announcement of Salesforce Wave, a cloud-based service for analyzing data.

Scott McCorkle, the CEO of Salesforce’s ExactTarget Marketing Cloud — aka the marketing division of Salesforce’s growing empire — spoke with VentureBeat’s Matt Marshall earlier today.

McCorkle talks about the challenges and benefits of integrating properties like ExactTarget, Pardot, Buddy Media, Radian 6, and others into Salesforce’s new analytics offering.

VentureBeat: As we head into Dreamforce today, what’s the biggest challenge for you in leading the Marketing Cloud’s integration at Salesforce? You’re now managing thousands of employees, up from just a couple hundred a year or two ago. 

Scott McCorkle: What I sit up thinking about is how to keep the same energy level, entrepreneurship, and innovation for ...


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