Posted under Marketing
from http://www.brandingstrategyinsider.com 889 days ago



The arc of the Internet is misunderstood. From its early description as the Information Superhighway to its current utility for seemingly limitless search, most pundits have characterized – even lauded – the Internet as a transformative portal to information and data. This is true as far as it goes. But this is far from the true essence of the Internet.

The Internet is about connections, not information, and this has been the case from the start. Certainly, people use the Internet for news, information and entertainment, but even more they have flocked to the Internet to strengthen and forge connections with others. The content – news, information and entertainment – is not merely content; it is something people share that binds them together in tighter, more meaningful bonds. It's the creation of these bonds that marketers need to better understand. To get there, let's look back.

The precursor to the Internet was ...

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