Posted under Sales
from 1556 days ago

Make It Easy to Buy is a post from: The Sales Blog | S. Anthony Iannarino

I like to support local businesses. To that end, for the last 10 years I’ve used a local dry cleaner. They’re a very small shop, and they’re inexpensive. I used them because they’re local.

A few months ago, this little local dry cleaner damaged a really nice shirt. The word “damage” doesn’t go far enough; it was ruined.

They’re a small business, and accidents happen, so I didn’t say anything about the damaged shirt. But then they completely mangled two more shirts, both of which were kind of expensive. I didn’t want to hurt them because they’re a small business. So I didn’t ask them to replace the shirts. But I did decide to save the rest of my shirts and find another dry cleaner ...


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