Posted under Sales
from http://thesalesblog.com 1581 days ago

Mailbag: How to Badmouth Your Competitor is a post from: The Sales Blog | S. Anthony Iannarino

John writes:

I am a landscape designer/landscape contractor.  I just took a call from a client about a drafting a landscape design.  They said they had also contacted one of my competitors and I really wanted to say, “Oh, they’re great at mowing lawns.  However, they aren’t very strong in landscape design and construction.”

I don’t like to badmouth the competition so I kept my opinion to myself.  I think the right answer is that by working with me they will see why I am the better choice and who to choose will be a no brainer.  How would you have responded?  You’re welcome to use this query as fodder for your blog.

It’s easy to answer a question like this by telling you not to badmouth your ...

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