Posted under Marketing
from http://jimsmarketingblog.com 1001 days ago

We are encouraged from childhood to be kind to others. However, is there a business case for human kindness? Here’s my experience after almost 20 years of running an extremely successful business!

Your clients, former clients, prospective clients and never-to-be clients will remember how you treat them, when they’re going through a tough time. Your kindness will remain with them long after your actions have finished.

Of course, many of the people you help during their hour of need will turn things around. They will come out on top. They will become hugely successful. They will be in a great position to help you when you need it most.

But that’s NOT the reason to extend kindness to others

The reason to help people when they’re going through tough times, is because it’s where you can make the biggest, positive difference. It’s where you ...

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