Posted under Marketing
from 1898 days ago

Pinterest is the social network for women who love fashion, decorating and food. That’s why it’s the perfect home for McCormick’s new marketing campaign. They call it Spring Pin-Spiration.

The campaign challenges people to create a board with photos of dishes they made from at least five recipes from Photos must be properly tagged and finished boards have to be emailed to the company overseeing the contest. 25 winners will get a spring baking kit.

The results are lovely to look at and the use of Pinterest is perfect. On the downside, the contest rules were extremely hard to find and they don’t contain an “enter by” date. Since social is forever and the main post keeps getting repinned all over the site, there’s no way of knowing if the contest is currently open to new submissions.

The other problem is the tag ...


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