As more and more people use social networks to communicate and companies use online channels to market, its important to remember good old analog.
When we get hundreds of email messages a day, taking the time to hand write a thank you note and put it in an envelope with a stamp and mail it shows you care.
When everyone says "your business is important to us" and then puts you into phone tree hell when you call, a personally answered telephone is a surprising bonus.
I've been thinking about how quickly digital communications has become a dominate medium and how, sometimes, the good old analog approach works.
The best companies seem to have a combination of both excellent online and offline marketing and communications.
It's not just marketing either. With the rise of Electronic Dance Music, a combination of new EDM techniques with good old analog music ...