Posted under Entrepreneurship
from 1818 days ago

It was about a year ago that we featured Marriott’s Facebook game, which was being used as part of its international recruitment process, and recently we came across another company taking a similar approach to hiring. The setting this time is Israel, where ad agency BBR Saatchi & Saatchi has turned to multiplayer game Diablo III to find its next programmer through their Hell of a Job campaign.

Yossi Lubaton is not only CEO of BBR Saatchi & Saatchi but also a Level 60 Barbarian in Diablo III. As part of the agency’s recruiting effort, Lubaton will wait for interested candidates to rise to his company’s challenge within the game every Wednesday this month at 8 pm GMT+2 time. Each applicant will have 30 minutes to prove his or her worth by playing alongside Lubaton’s character; along the way, he or she will also be asked a ...


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