Posted under Sales
from http://thesalesblog.com 50 days ago

If I had to start content marketing today from scratch, here is what I would do.

First, I would make a top 10 post centered around the 10 challenges my clients are facing right now. List posts get traffic, but more than that, I would have the skeleton for the rest of my plan.

Second, I would make a list of 10 factors to consider for each of the 10 challenges that made up my original list. That list of factors would make up another 10 lists posts, giving me 11 posts in total. If I spent some time being thoughtful about that list, I would have a very nice framework from which to build content.

Finally, I would write a single post for each one of the bullet points that made up those ten factors. In total, that would be 100 posts. Adding those 100 posts to the original ...

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