Posted under Marketing
from http://jimsmarketingblog.com 999 days ago

I spoke with a small business owner earlier, who was blaming his customers for the slowdown of his business. He went on to explain that his customers were fools for turning to other suppliers, who are a little less expensive than him.

He was wrong

Here’s the thing: Blaming your customers for the failure of your business, is like blaming your car for grinding to a halt, because you neglected to put fuel into it. The customers you attract, the amount they spend with you and their decision to recommend you via word of mouth… is all down to YOU.

As the owner of a business, you direct the path of the business.

  • You decide whether to adapt your business based on the economy or blame the economy for the failings of your business.
  • You decide whether you market your business professionally or rely on ineffective, DIY marketing.
  • You ...

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