Posted under Sales
from http://thesalesblog.com 975 days ago

How to Play the Long Game is a post from: The Sales Blog | S. Anthony Iannarino

“You’re an animal like the other animals or you’re something different, something higher, and known to be different and higher. Someone has to be the good guy.” Peggy Noonan, A Flawed Report’s Important Lesson, WSJ, December 12, 2014

Some of your competitors will lie to win a deal. They will say whatever they believe their prospective client wants to hear, knowing it isn’t the truth. You may be frustrated knowing that they’re lying and winning.

Some businesses you compete against will act immoral, and some will take actions that are illegal, all to make a buck. Their success may get a lot of press, and it might look pretty in the papers right now.

Some of your competitors will speak poorly of you and your business to win an ...

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